SIRENGA is a streetwear brand which stands for an artistic outlook on sportswear and current luxe sport trends or latest fashion. Intersection with hip hop and rap culture that tends towards minimalist pieces and luxury touch. I draw inspiration from sportswear power houses from Kanye for YEEZY, Rihanna for PUMA and Off-white by Abloh Virgil, these are some of the designers or creators that inspires my brand, from their aesthetic, creativity, unique sense of style. The brand offers authenticity of customizing personal style, developing, perfecting and mainstreaming casual clothes in un-casual situations it’s sort of timing in their own lifestyle, and we are inspired by that.
These days a hoodie is pretty much the new suit jacket and that’s what our brand is all about.
Follow Leone’s progress in the run up to the fashion show by following her brand on Instagram @sirenga.za